How Facebooks Posts & Ads are like Peanut Butter & Jelly
To Get Maximum Impact for Your Service-Business with Social Media, You Need BOTH Organic and Paid Ads
Think of it like peanut butter and jelly…one without the other? It just doesn’t hit the same.
When it comes to your social media strategy on Facebook and Instagram, there’s a magic combination: Organic content + Paid ads aka Peanut Butter and Jelly (in this case).
Together, they’re an unstoppable force that can amplify your reach, generate leads, and skyrocket your growth in a way that just one or the other can’t.
Organic Content – The Peanut Butter
Facebook organic content is the secret sauce that helps you build trust and create authentic relationships with your audience. It’s how you connect with potential clients, showcase your business values, and give clients a peek behind the scenes.
Organic posts on Facebook & Instagram — stories, reels, and even raw, unpolished photos — is how you say, “Hey, this is me. This is my business. Let’s get to know each other.”
What organic social media content does for your business:
Builds Trust: Organic posts are like the hello at a networking event. It allows you to introduce yourself authentically and let your audience see the person or people behind the brand.
Drives Engagement: People follow accounts that resonate with them personally. Your organic content is a way to engage, encourage feedback, and open up those conversations.
Shows Up in Feeds: By posting regular organic content, you’re staying top of mind. It takes time to build that consistency, but it’s your businesses way of saying, “Hey client, I’m here to help whenever you’re ready.”
BUT — staying top of mind organically can feel like a grind. For service-based businesses looking to scale, organic alone likely doesn’t get you the reach you need.
This is where paid ads come in.
Paid Ads – The Jelly
While organic posts help people to get to know, like, and trust you - paid social media ads put your business in front of new audiences and attract more ideal clients faster! Much faster.
With Facebook and Instagram’s sophisticated ad targeting, you’re not just getting seen; you’re getting seen by the people most likely to love your service. Paid ads are like fuel for your organic strategy. You’ve already built trust with your current audience; now it’s time to turn up the heat and scale that reach.
What paid ads do for your business:
Supercharge Your Reach: Paid ads bypass algorithms, putting your message in front of a carefully targeted audience, even if they don't follow you.
Bring In Qualified Leads: With the right targeting, you’re not just reaching more people — you’re reaching the right audience based on gender, age, geography, interests, site visits, and more. Facebook is identifying and suggesting to them that your business has something to offer.
Save You Time: Imagine the freedom of not being glued to your phone to grow your business. Paid ads bring a steady stream of leads to you, so you can work on your business without always working in it.
Why Both Are a Must-Have Combo
Let’s face it — organic and paid ads are designed to work together! Organic content builds trust and nurtures relationships, but paid ads make sure your message gets seen by the right people at the right time.
Fun fact: 64% of consumers say they’ve made a purchase after seeing a social media ad. When your organic posts and ads are strategically aligned, you’re not just hoping to get seen — you’re guaranteed to be seen by people likely to buy.
How Can You Combine Both organic and paid social media for Maximum Impact?
Value-Driven Organic Content: Use your organic posts to share tips, client testimonials, and behind-the-scenes insights. This gives potential clients a reason to stick around and builds familiarity with your brand.
Amplify With Paid Ads: Take those high-value organic posts and turn them into paid ads targeting an audiences who is interested in what your business and offer. Paid ads help you reach new leads who are likely to connect with your message.
Retarget Your Engaged Audience: Use retargeting ads to remind people who’ve already engaged with your organic and paid content that you’re here to help. Studies show that people need to see a brand message at least 7 times before taking action; retargeting keeps you top of mind for when they’re ready.
Use Ads to Convert: While your organic content works to build trust, use paid ads to make it easy for your audience to take the next step. Whether it’s booking a consultation, downloading a guide, or signing up for a webinar - paid ads help you move leads further along the buyers funnel.
It's the Perfect Combination - Organic = Peanut Butter & Paid Ads = Jelly
To skip the grind and scale your business, you need both organic and paid ads. Your organic marketing builds trust and shows the human side of your business. Your paid ads bring qualified leads right to you.
When you combine the two, you create a business brand that’s not only trustworthy but also encourages a steady stream of new clients, to keep your books full and dollars flowing.
Are you ready to apply the peanut butter and jelly strategy to your business?
